While battling the first stages of the flu and waiting for the Super Bowl to begin, I decided to flip over to Animal Planet in order to get in some Puppy Bowl action. The pups were as adorable as expected, but something else caught my eye — something both unexpected and, quite frankly, hideous. An eyesore that very nearly defeated the awww puppies!!! involuntary reflex:
That would be the new Animal Planet rebranding, which was rolled out during Puppy Bowl Sunday. And good God, is that not the most hideous logo you’ve ever seen? Animal Planet’s senior VP of marketing, Victoria Lowell, said that the logo, with its differently sized letters and sideways M, was intended to appear as if it was made by an animal. That might as well be the literal truth, because no one in his right mind could possibly design a logo this unappealing. There is absolutely no logical reason for the sideways M, nor for the squished N and A. It’s unbalanced and unattractive. Pitiful design. Now I just hope I won’t be eating my words a year from now when Animal Planet Xtreme is pulling in better ratings than the Super Bowl itself.