The Shoe Spectrum

In 2006, Adidas introduced a series of viral advertisements, which they dubbed the “Adicolor Series.” Released over the period of a few months, each video explores the semiotics of a particular color. And because each video is the product of different creative teams, the end results are incredibly varied. Shown above are my two favorites, Pink and Yellow. The other colors are: Black, Red, Blue, and Green. Black is particularly twisted; I wholeheartedly recommend it.

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