Nike’s advertising department does it yet again. I don’t know how these guys continue to make such original, effective spots year after year, but I’m not complaining. Hell, it almost makes me forget about their abysmal human rights record.
Posts Tagged ‘advertising’
This video is part of a new promotional campaign by EA Sports for the game FIFA Street 3. A good spot in its own right, but I definitely prefer this 2005 Nike commercial featuring Ronaldinho. It takes the same concept (incredible soccer skills via CG soccer ball) but the finished project appears at least somewhat possible:
As an addendum to my previous post, here is a 2005 Adidas spot directed by Spike Jonez. The music in this one was written by Jonez’s brother and sung by Karen O (of Yeah Yeah Yeahs fame.) It won two Gold Lions at the 2005 Cannes Lions International Advertising Festival, three 2006 Silver Clio Awards, and a 2006 Gold EFFIE Award. Well deserved, I’d say.
Created by Nike for the 2002 Winter Olympics, the above commercial is quite possibly the greatest advertisement of all time. It functions less as a commercial and more as a short film — the editing, the music, all perfect. The long jumper –> baby –> snowboarder transition (:55 seconds into the clip) is goddamn sublime. Am I the only one that would happily purchase a DVD filled entirely with advertisements like this? Throw in some other Nike spots, a few Volkswagon ads from the past decade, ESPN’s “This Is Sportscenter” campaign, and you’d have yourself a great collection.
I suppose this is a bit of a contentious subject, so what do you guys think? What’s the greatest commercial of all time? And don’t give me any of that Apple 1984 bullshit, OK? OK.